When you work in digital marketing, your CRM (Customer Relationship Management Software) is your best friend. When choosing your platform, these are three things you should consider. That means that choosing the right email marketing software for the job is crucial to your efforts. In the modern age, you need something far more efficient.Īccording to a recent survey, 60% of marketers state that email marketing is producing a significant ROI and 32% state that it eventually will. That said, using an Excel spreadsheet coupled with Outlook to manage your lists and send emails no longer cuts the mustard. It's about communicating with people in a humanized fashion, using targeted content to deliver your message. What to consider when choosing email marketing softwareĪs we know, email marketing isn't about sending random promo emails to people, hoping that they'll become profitable conversions overnight. Read on to find out the key factors you should consider when choosing your email marketing platform and our recommended email marketing solutions. In short, email marketing is a big deal, and if you're in charge of engaging with existing customers or new prospects, you need an email marketing tool that will help you effectively manage your lists, connect, campaign.

Automated email campaigns account for 21% of email marketing revenue. Over 75% of email revenue is generated by triggered campaigns, rather than one-size-fits-all campaigns. In fact, companies who send automated emails are 133% more likely to send relevant messages that correspond with a customer’s purchase cycle. Email marketing is one of the most effective ways you can share your message, sell your services, and build a relationship with your customers.

How to choose email marketing software