That means the theme itself is clean and well-coded, giving hackers very little room to work. In the context of WordPress themes, security means clean code with few opportunities for exploitation. Some free themes will need a little work to make them truly responsive while most premium themes have it as a selling point. Supporting that without having to recode or use a plugin is essential, and something most premium themes provide.Īll WordPress themes should be responsive but we know from experience that not all of them are. With the rise and rise of mobile access to the internet, supporting smaller screens is now a mandatory requirement on the web.

Most will use the WordPress Customizer or leave it up to you to make your own changes. Some free themes can work with page builders like Elementor or Brizy but most don’t. Most premium themes support page builders, enabling anyone, of any skill level to be able to make their theme unique without having to touch a line of code. Premium themes make that customization far easier than free themes. While many premium WordPress themes can be installed and be ready to go with a single click, most buyers want to customize a little to make it their own. Premium themes are showcases of what a developer can do and that is reflected in their quality and in their functionality. There is a trickle-down effect where those new features will eventually appear in free themes but that takes time. Paying customers will always be looked after and will always be put first when it comes to functionality and new features. When we develop new theme features, we put them in our premium themes first. Leave a comment below if you want to join the conversation, or click here if you would like personal help or to engage with our team privately.

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